![]() ![]() We’ll share audit specifics for Facebook, Twitter, Instagram, Snapchat and Reddit soon. The same is true for Snapchat, Instagram and Twitter – you can have success on one and silence on the other. A solid understanding of your audience via an audit will help you decipher why one post performs well on Facebook, while you hear crickets chirping on Reddit. ![]() Audience Understanding – Audit ‘Must Haves’ĭemographics can vary widely across various social media platforms. We’ll also share some specific advice for Facebook, Twitter, Instagram, and Reddit after that. Let’s start at the purchase funnel and how understanding your audience can help your brand push consumers into that crucial purchase phase. Below, we’ll cover understanding your audience, analyzing social channels (including checklists for each), and tracking and measuring performance over time. The overarching goal of your audit is better audience understanding to improve brand awareness, engagement, and to move consumers through your purchase funnel.
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